While it has long been argued that trust is an essential component of any business’ marketing strategy, a new Pitney Bowes survey outlines how exactly such trust is generated. According to the report, communication with customers – be it through social media, customer service or direct mail – accounts for 20 percent of overall trust in a company. Perhaps more
Read more →Small business owners, take heart! All across America, small businesses like yours are wrestling with the age old challenge – how to make a big marketing splash without drowning in debt.
Read more →





