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Posts Tagged ‘customers’

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Survey: Trust Generates Brand Loyalty

By Brandilly MC on June 8th, 2011   /   Marketing   /   Leave a comment
Survey: Trust Generates Brand Loyalty

While it has long been argued that trust is an essential component of any business’ marketing strategy, a new Pitney Bowes survey outlines how exactly such trust is generated. According to the report, communication with customers – be it through social media, customer service or direct mail – accounts for 20 percent of overall trust in a company. Perhaps more

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Know Your Customer: The Myth of the Male Shopper

By Brandilly MC on June 6th, 2011   /   Entrepreneurship, Marketing   /   Leave a comment
Know Your Customer: The Myth of the Male Shopper

Contrary to popular belief, men are shopping more than ever. According to Bloomingdale’s fashion director Kevin Harter, in 2001, 64% bought their own clothes; nine years later that number had grown to 84%. Other research shows that about 33% of the primary grocery shoppers are now men. Yet, sadly, 40% of men surveyed felt unwelcome in retail stores.

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Great Brand Building Strategy

By Brandilly MC on April 21st, 2011   /   Newsletters   /   Leave a comment

I received this image in my e-mail this morning and thought WOW…what a great cross promotion.  This is what I try to constantly drive home to my clients and those that attend my classes, define your brand, develop your niche and drive it home. Weight Watchers and Jennifer Hudson seem to have found a great synergy.  Not only is she

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Marketing + Branding Bootcamp

By Brandilly MC on February 7th, 2011   /   Entrepreneurship, Marketing, Newsletters   /   Leave a comment

These interactive and hands-on workshops will provide you with the tools you need to clearly define your brand and market your business.

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What Do You Stand For?

By Brandilly MC on January 19th, 2011   /   Marketing, Newsletters   /   Leave a comment

ontrary to popular belief Customer Service IS a HUGE part of marketing especially branding. How is that? Because how you treat your clients and customers relates directly to how they feel about your brand. If they have a bad experience with you, how do you think they are going to react when someone references your company?

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As a woman-, Black-owned business, BRANDilly is HUB certified by the state of North Carolina in all areas of our expertise, including graphic design, website design and development, marketing, branding, advertising, and direct mail.