Let’s face it: America’s fickle. We change our minds about products as fast as we can tweet about them, so what’s cool today may not be as alluring tomorrow. This makes life hard for marketing directors since brands can lose favor with the public if they don’t predict trends correctly. Even the biggest brands are in danger of losing their
Read more →July 22, 2011 As a small business owner, you have big plans for your company, your income and your lifestyle. While business may already be good, you dream of attracting that perfect client to help you achieve your goals. How do you do it? I sat down with two experts to find out. The first: Ford Harding, author of Rain Making: Attract New Clients
Read more →The QR code is more or less a two-dimensional bar code. The technology of QR codes is available to businesses of all sizes. They offer huge opportunities and have very little added costs to implement in a marketing campaign. Quick Response (QR) codes are one of the hottest topics in mobile marketing today. This easy-to-implement technology allows mobile phone owners
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