Contrary to popular belief, men are shopping more than ever. According to Bloomingdale’s fashion director Kevin Harter, in 2001, 64% bought their own clothes; nine years later that number had grown to 84%. Other research shows that about 33% of the primary grocery shoppers are now men. Yet, sadly, 40% of men surveyed felt unwelcome in retail stores.
Read more →These interactive and hands-on workshops will provide you with the tools you need to clearly define your brand and market your business.
Read more →A Brand can be defined as the totality of all thoughts, feelings, and associations a customer or prospect experiences when exposed to a company. Branding is how we build an expectation of a company and it’s products or services. Take away the definitions above and think about your company or business for a second. Is the heart of your organization
Read more →I think I always dreamed of owning my own business but, never really knew how to go about making it a reality. Then, when I moved to Raleigh 4 years ago, I met an entire group of my peers that owned and operated a variety of businesses that was when I realized, wow, I can do this too.
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